Over 70 Years of Excellence
A Legacy ofRadiance
What Sets Us Apart
The Seymour Standard
Our bench jewelers hand-set every stone and finish every setting in-house. Custom pieces are designed with you and made to last lifetimes, not seasons.
Every diamond is ethically sourced and independently certified. We tell you exactly what you are holding and exactly why it is worth it.
From your first visit to every cleaning and repair that follows, you are cared for by the same family. Service here is the whole idea.
Our history
Roots in the Sand, Hearts in the Craft.
Established in 1950, Seymour Jewelers is a premier fine jewelry and bridal destination in the heart of Hermosa Beach. Specializing in natural and lab-grown diamonds, custom engagement rings, wedding bands, and timeless fine jewelry, we offer exceptional craftsmanship and personalized service. Experience our exclusive bridal lounge, where couples enjoy private consultations and a personalized journey to finding or designing their dream ring. Explore our curated diamond collections, luxury timepieces, and estate jewelry. We also offer expert jewelry and watch repairs, appraisals, and gold buying. Proudly serving Hermosa Beach, Manhattan Beach, Redondo Beach, and the South Bay, Seymour Jewelers is more than a jewelry store, it’s a destination where luxury meets tradition and every piece tells a story.
Then 1212 Hermosa Avenue, 2012
Now THE ORIGINAL PIER VIEW, 2026
Through decades of changing tides, our commitment to the California coast and the integrity of fine jewelry has remained unyielding. Each piece we craft carries with it the spirit of the shore: effortless, enduring, and infinitely refined.
A Note From Our CEO
Our Pursuit of Excellence
Seymour began as a family endeavor, grounded in tradition, craftsmanship, and a shared commitment to excellence. We believe in staying true to our values, approaching each piece with care, embracing the process, and maintaining a level of authenticity that defines everything we do.
For us, this is more than our work. It is something we take pride in, something we enjoy, and something we are honored to share with every client who walks through our doors. Seymour is where care, craftsmanship and refinement come together.
Alexandra Scharff
CEO of Seymour
A Ribbon through Time
Our Heritage
1950
A Single Counter
The first Seymour storefront opens with a handful of fine pieces and an outsized belief in doing right by every customer.
1979
The Second Generation
The family steps in, bringing a working bench in-house and beginning the tradition of custom, made-to-order jewelry.
1998
The Salon Expands
A larger showroom opens, alongside certified diamond sourcing and lifetime care for every piece sold under the Seymour name.
2014
The Third Generation
A new generation joins the bench and launches the bespoke atelier, designing one-of-a-kind commissions from the first sketch.
Today
Kept in the Family
Three generations on, the family still greets you at the door, and the standard set on day one still holds.