We Buy Gold in Hermosa Beach
Gold prices are high, and if you have pieces you no longer wear, broken chains, inherited jewelry, or coins sitting in a drawer, they could be worth real money. At Seymour Jewelers in Hermosa Beach, we evaluate your gold in person, test and weigh it in front of you, explain exactly how we reach our offer, and pay you the same day when you accept. No mailing your jewelry away, no pressure, and no obligation to sell.
Family owned since 1950, we serve sellers from across the South Bay, including Manhattan Beach, Redondo Beach, Torrance, and El Segundo.
Seymour is the gold buyer the South Bay community trusts. We make selling easy, and we pay top rates for gold. And here is the part most sellers do not know: your gold is worth even more as a trade. Sell your gold with us and apply the balance toward a piece of jewelry in the store, and you get an even better rate than taking cash, your old pieces turn into a better new piece.
What We Buy
- Gold jewelry in any condition, including broken pieces: chains, rings, bracelets, earrings
- Gold coins and bullion
- Dental gold
- Estate and inherited gold pieces
- Diamond and gemstone jewelry (evaluated piece by piece, not just by weight)
How It Works
- Bring your pieces to 1212 Hermosa Ave, Hermosa Beach. No appointment needed during boutique hours; bring a valid ID, California law requires it for precious metal purchases.
- We test and weigh everything in front of you and explain the day’s gold price and how your offer is calculated.
- Accept and get paid the same day, or take your pieces home, no obligation either way.
Frequently Asked Questions
Do I need an appointment to sell gold?
No. Walk in Tuesday to Saturday 11 AM to 5 PM or Sunday 11 AM to 5 PM. For a large estate collection, call (310) 379-5401 so we can set aside unhurried time.
How do you decide what my gold is worth?
We test the karat, weigh the piece, and base the offer on that day’s gold price, showing you each step. Pieces with diamonds, gemstones, or designer and estate value are evaluated individually and can be worth more than their gold weight.
Do you buy broken gold jewelry?
Yes. Broken chains, single earrings, and damaged pieces still carry their full gold value.
Will you buy my diamond or estate jewelry, or only gold?
We evaluate diamond and estate jewelry piece by piece as well. Bring it in and we will tell you honestly what we can pay and why.
Why sell to Seymour instead of mailing gold to an online buyer?
You see the test, the scale, and the math in person, you are paid the same day, and you are dealing with a family store that has served Hermosa Beach since 1950, not a P.O. box.
Is my gold worth more if I trade it toward jewelry?
Yes. Take cash and you get our top rate. Apply your gold’s value toward a piece of jewelry in the store instead, and we give you an even better rate on the trade, so your balance stretches further. Ask us at the counter and we will show you both numbers side by side.
Visit our showroom or call (310) 379-5401 with questions. 1212 Hermosa Ave, Hermosa Beach, CA 90254.